Yes, that's me

If you meet me on the World Wide Web, you'll notice I'm an animated character. In reality, like Pinocchio, I am a flesh-and-blood human being.

I fell into a pool of zeros, ones and letters as a child, thanks to a father who programs speech technology and a mother who works with language. The ideal combination for a career as a copywriter and digital strategist!

As a tech journalist, I wrote over 500 articles for publications such as De Tijd, De Standaard, De Morgen, Knack, Trends Magazine and De Correspondent. I wrote the book 'Achter Onze Schermen' and was the ghostwriter of 'Homo Digitalis', the book by Belgian Google CEO Thierry Geerts.

My creative agency Hartstikke, which I founded together with Simon Pertz, helps companies with their branding, website and communication. We mainly target startups and scaleups in the tech, media, entertainment, or education industry. This blog is my outlet for writing about technology, culture, travel, and society. Welcome!